Market Insights
Keeping A Clear View On A Growing And Evolving MarketThis year the estimated spending in the Wellness marketplace will exceed $200 billion. Sectors within this marketplace are growing at annual rates exceeding 20-30%. Consumers are increasingly focused on taking proactive steps that lead to a healthy lifestyle. Numerous converging factors are contributing to this growth. |
The convergence of the health and wellness marketplaces reflects the centrality of these markets to today’s economy and healthcare delivery. In this evolving marketplace it t is essential to work with organizations who have long and deep experience in both of these markets. Isis Partners is one of those few true expert firms. Robert Giardina CEO, Town Sports International |
Healthcare Education Gone Mobile
The 2009 U.S. healthcare market for Mobile Learning products and services was $104 million. The market is forecast to grow 24% (CAGR) reaching $307 million by 2014.
Source: Ambient Insight, 2009Aging Boomers Desire To Stay Young
The "Baby Boomer" population is aging but wants to "stay young," and is willing to spend significant disposable income to do so.
The Impact Of Research On Consumer Choices
Expanded scientific research and discoveries in nutrition, exercise, meditation and medicine are increasing consumer awareness of healthy living.
Growing Recognition Of Medical Wellness And Its Value
With the continuous rise in health care costs, increasingly dissatisfied consumers are demanding more in return for higher costs. In addition, as life expectancy increases, growing numbers of individuals are either living with disease or recovering from life-altering health crises. These healthcare consumers are becoming more actively engaged in managing their health care, and are looking beyond medicine to manage illness and alleviate symptoms. Services that were once considered “wellness” are now being integrated into the consumer health services model.
Rise Of The Conscious Consumer
The "conscious consumer" now represents 30% of the American marketplace, a number that continues to grow. These consumers eat healthy foods (often organic), drive hybrid vehicles, and enjoy natural spa treatments. They are nearly twice as likely to associate their own personal values with companies and their brands. Their perceptions of environmental, ethical, and social stewardship are the fastest growing contributors to their assessment of brand value.